The Media Market

The Media Market


NCR Staff



The way people feel about media is very complicated. Even just what you mean when you say that word makes a huge difference. When we say “media”, what do we really mean? Is it a group of people? The collective attending press conferences and reporting on the news of the day? Is it the audio and visual content we’re exposed to on the radio and TV? Is it what we choose to look at on Facebook and social media? What are friends are sharing with us?

I imagine a lot of you are thinking, “All of the above.” We wouldn’t disagree, and that’s kind of the point. The way each of us feel about media as individuals is incredibly different. The places where we view our media is incredibly different. We read from different sources, trust different people, and consume different things. There is so much available to everyone these days that it can be hard to sort through it all and make your own decisions.

That’s what this illustration is intended for; not to tell you what to believe and what to disregard, but to help you make those decisions for yourself. It’s up to each of us as individuals to be conscientious readers and make those decisions for ourselves.

Who has an agenda? Who is for real? Who should we listen to? Everyone? No one? That’s up to you. Do your due diligence, inform yourself as much as possible, and make your decisions based on in-depth research into a topic.

We hope that this guide is a fun and innocent way to learn what to look for as we all try to navigate the terrain of today’s media market. Enjoy!




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